Francesca ScappiniEvent and Business Development Coordinator

Areas of expertise
  • Event organisation
  • Business development
  • Marketing
  • Communications
  • Video production
  • Bachelor’s Degree in Business Economics – Università degli Studi di MILANO-BICOCCA
  • Master’s Degree in Marketing and Global Markets – Università degli Studi di MILANO-BICOCCA
  • ERASMUS+ / Marketing Specialization – ESCE Business School, Paris
  • Video Production Program – SAE Institute, Brussels
  • Italian, English, French

Francesca Scappini is an Italian national, working as “Events and Business Development Coordinator” at Milieu since November 2022.

She holds a Bachelor’s degree in Business Economics and a Master’s in Marketing and Global Markets from the University of Milano-Bicocca. Prior to joining Milieu, Ms Scappini gained expertise in marketing, events, and business development in Milan, working in GfK and KPMG. In particular, in GfK, she assisted the BD Team in conceiving customised research proposals for the clients, preparing marketing material, and contacting target clients. In KPMG, she had a hybrid role. She supported the Marketing Team with communications, the organisation of webinars and offline workshops around the North of Italy, and the Business Development Team with post-event following up with clients/target clients, benchmarking, and market analysis.

After that, Francesca Scappini worked as “Communications and Media Coordinator” in a space company in the Brussels area. There, she was responsible for developing and implementing an effective communications strategy, improving the company’s visual branding and social media presence, and organising events (e.g., company events, exhibitions, and job fairs). She also holds a video production certificate from the SAE Institute, got in 2022. Through the course, she learnt shooting techniques, sound recording, and post-production for video documentaries. She speaks English and Italian and has a good knowledge of French.